Why Personal Branding Is More Important Than Ever?

Today we had a session with another NITIE alumni, Nikhil Kulkarni, 2005 batch pass-out, worked with KPMG for 11 years, and left that to become an entrepreneur and founded DarwinTech in 2016. The session was about the Importance of Communication. How important it is to know to communicate with others to be successful in professional as well as personal life. He owes most of his success to communication rather than the technical skills he acquired in life. There is no doubt that technical skills are important but what is more important how you use communication to make others understand complex things in a simpler way, how you get their attention. Communication is not just speaking, it is the transfer of ideas through images, videos, data, etc.

The Agenda of the session was: 

1. Business Communication in consulting

2. Structuring your content - Pyramid Principle

3. Creating Impact - Tips and tricks

4. Creating a 'Personal Brand' - why, how, when?

Business Communication in consulting

As the world and business evolve, specialists are increasingly in demand. Expert consultants continually face the challenge of making their extensive knowledge of complicated concepts understandable to their clients. Those who succeed have a definitive advantage in the global marketplace.

Regardless of your field of expertise, interpersonal communication is the foundation of consulting work. Connecting with clients, understanding their needs, and simplifying ideas without dumbing them down are vital parts of the consultant/client relationship. Without a physical product to sell, it's all about selling yourself –and good communicators will lead the pack.

The Pyramid Principle

The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. Underneath the single thought, you are supposed to group and summarize the next level of supporting ideas and arguments. Then, for each supporting idea or argument, break that further into more ideas or arguments until you have formed a pyramid. The Pyramid Principle teaches that “Ideas at any level in the pyramid must always be summaries of the ideas grouped below them.”

Creating Impact - Tips and tricks

 

To make the higher impact he gave advice like put pictures on right side and text on left side. Also added that one should put a quotation, or a question, video to engage the audience.

Creating a 'Personal Brand' - why, how, when?

A personal brand is a unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
The things we learned were very insightful and will be helpful during the next phase of our assignment wherein we are making a video about the local products.

We know how can we make our product stand out by focusing on its uniqueness and to target the proper crowd instead of making a generalized video. How can we use social media platforms like Facebook, Instagram, Twitter, and Youtube to our advantage and reach our target audience and convey our product and message?

A big thank you to T. Prasad Sir for giving us the opportunity to learn from such experienced industry professionals.

#nitie #tprasad #personalbranding